|HYUNDAI ENTERS FIVE YEAR SPONSORSHIP WITH TEXAS RANGERS BASEBALL TEAM|
COPPELL, TX, July 17, 2014 – Hyundai is now an official automotive partner of the Texas Rangers baseball team. With one of Major League Baseball’s most dedicated fan bases, the Texas Rangers provide the perfect sponsorship opportunity to connect these baseball fans with the Hyundai brand. Just as many Texas Rangers fans keep coming back to the ballpark game after game, Hyundai owners are the most loyal in the entire auto industry (BrandKeys 2014 Customer Loyalty Engagement Index).
Hyundai’s five-year sponsorship at Globe Life Park runs until the end of the 2018 season. Renovations are under way at the new, luxury ‘Hyundai Club” (formerly Batter’s Eye Club), themed entirely around Hyundai. The new lounge will include Hyundai signage on the metal railings, Hyundai-branded HDTV’s and stairs that bear the Hyundai logo leading up to the Club. Above the Hyundai Club, suspended from the club roof, will hang a 2015 Hyundai Genesis and back-lit Hyundai logo, which will illuminate each time the Rangers get a hit. Construction of these final elements will take place after the All Star Break, with installation set to occur between the 22nd – 24th of July.
“Hyundai’s sponsorship of the Texas Rangers is a great way for us to connect with some of baseball’s most loyal and dedicated fans,” said Tom Hetrick, South Central Regional General Manager, Hyundai Motor America. “We’re excited to begin a long-standing relationship with the Texas Rangers, and continue our legacy of connecting with fans of high-profile sporting events.”
In late Spring 2014, the 2015 Hyundai Genesis was named ‘Car of Texas’ by Texas Auto Writers Association (TAWA), one of the largest and most respected media associations in the U.S. Issued at the annual Texas Auto Roundup at the iconic Texas Motor Speedway, the award is the event’s highest ranking accolade and a first for a Hyundai vehicle. In addition, the Genesis earned top awards for Mid-size Luxury Car and Best New Interior.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com